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Janine M. Benyus (born 1958) is an American writer, innovation consultant, and author. After writing books on wildlife and animal behavior, she coined the term Biomimicry to describe intentional problem-solving design inspired by nature. Her book Biomimicry (1997) attracted widespread attention from businesspeople in design, architecture, and engineering as well as from scientists. Benyus argues that by following biomimetic approaches, designers can develop products that will perform better, be less expansive, use less energy, and leave companies less open to legal risk.
Benyus articulates an approach that strongly emphasizes sustainability within biomimicry practice. sometimes referred to as Conditions Conducive to Life (CCL). Benyus has described the development of sustainable solutions in terms of "Life’s Principles", emphasizing that organisms in nature have evolved methods of working that are not destructive of themselves and their environment. “Nature runs on sunlight, uses only the energy it needs, fits form to function, recycles everything, rewards cooperation, banks on diversity, demands local expertise, curbs excess from within and taps the power of limits”.
In 1998, Benyus and Dayna Baumeister co-founded the Biomimicry Guild as an innovation consultancy. Their goal was to help innovators learn from and emulate natural models in order to design sustainable products, processes, and policies that create conditions conducive to life.
In 2006, Benyus co-founded The Biomimicry Institute with Dayna Baumeister and Bryony Schwan. Benyus is President of the non-profit organization, whose mission is to naturalize biomimicry in the culture by promoting the transfer of ideas, designs, and strategies from biology to sustainable human systems design. In 2008 the Biomimicry Institute launched AskNature.org, "an encyclopedia of nature's solutions to common design problems". The Biomimicry Institute has become a key communicator in the field of biomimetics, connecting 12,576 member practitioners and organizations in 36 regional networks and 21 countries through its Biomimicry Global Network as of 2020.
In 2010, Benyus, Dayna Baumeister, Bryony Schwan, and Chris Allen formed Biomimicry 3.8, connecting their for-profit and nonprofit work by creating a benefit corporation. Biomimicry 3.8, which achieved B-corp certification, offers consultancy, professional training, development for educators, and "inspirational speaking". Among its more than 250 clients are Nike, Kohler. Seventh Generation and C40 Cities. By 2013, over 100 universities had joined the Biomimicry Educator’s Network, offering training in biomimetics. In 2014, the profit and non-profit aspects again became separate entities, with Biomimicry 3.8 engaging in for-profit consultancy and the Biomimicry Institute as a non-profit organization.
Benyus has served on various boards, including the Board of Directors for the U.S. Green Building Council and the advisory boards of the Ray C. Anderson Foundation and Project Drawdown. Benyus is an affiliate faculty member in The Biomimicry Center at Arizona State University.
Beynus' work has been used as the basis for films including the two-part film Biomimicry: Learning from Nature (2002), directed by Paul Lang and David Springbett for CBC's The Nature of Things and presented by David Suzuki. She was one of the experts in the film Dirt! The Movie (2009) which was voiced by Jamie Lee Curtis.
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